For marketing agencies

Every client gets their own brand, their own list, and their own invoice

Branded games you run for fifteen clients without fifteen logins, fifteen spreadsheets, or a single mention of us in front of any of them. Priced per client, so the markup is arithmetic.

No credit card, no sales call, no onboarding queue.

$24.99 per client, per month — published, so you can price a retainer against it
Client workspaces August
Client / campaign Leads Your cost
Northvale CoffeeGlide · leaderboard + prize code 1,284 $24.99
Halden FitnessTap Rush · 3 active campaigns 2,047 $59.99
Merritt GroupSnake · 20 active campaigns 6,610 $99.99
3 clients, billed separately 9,941 $184.97

Whitelabel marketing games let an agency publish branded playable campaigns under each client's own brand, with no platform branding shown to players. On adgamify each client is a separate workspace with its own audience, leaderboard and subscription, billed from $24.99 per client per month, so the agency marks it up directly.

Client names in the example above are illustrative. Lead counts are placeholders showing the report format, not results we're claiming.

What “per client” actually means here

Most platforms let you change a logo. That isn't the same thing as running an agency on them. Four differences that show up in month three:

01

Separate workspaces

Each client has its own workspace, campaigns, audience list and leaderboard. Nothing crosses over, so a client can be handed the login without seeing anyone else.

02

Separate subscriptions

Each client is billed as its own line at $24.99, $59.99 or $99.99 a month. You bill it through at whatever you charge. No pooled seat count to unpick at renewal.

03

No trace of us

Players see the client's colours, logo and domain. There's no “powered by” strip, no interstitial, no badge in the corner of the game.

04

The list is the client's

Username, email and opt-in on every play, exported to CSV whenever you want it. Hand it over at the end of the retainer or push it into their ESP.

05

Live in about five minutes

Pick a game, drop in the brand, publish as an embed, a hosted link or a QR code. There's no onboarding call between you and a live campaign.

06

Games people replay

Score-based loops, not one-shot spins. Across our own games Glide averages 7.4 plays per player, Snake 6.1 and Tap Rush 5.2.

What it costs, and what you'd charge

Every plan includes all six games, whitelabel, lead capture, leaderboards, prize codes and CSV export. Plans differ on how many campaigns run at once, nothing else.

Plan Active campaigns Per client / month Typical fit
Starter 1 $24.99 One evergreen game on a client's site
Growth 3 $59.99 A seasonal campaign running alongside an always-on game
Scale 20 $99.99 Multi-market or multi-brand clients, event calendars

Per client, per month. Your cost is the number above; what you invoice the client is yours to set, and it's the reason published pricing matters more to an agency than to an in-house team.

Against the two things you're really choosing between

Custom developer build Enterprise campaign platform adgamify
Time to live 6–10 weeks Onboarding queue, then build About five minutes
Cost $30k+ once, per game Quote-based, annual contract $24.99–$99.99 per client, monthly
Per-client separation Whatever you build Usually one negotiated account Built in — workspace and billing
Who maintains it You, forever The vendor The vendor

The custom-build figures are the range a one-off playable build typically quotes at, which is the comparison most agencies are actually running. Enterprise pricing is quote-based, so there's no public number to put in that cell.

The parts agencies push back on

“The margin has to work”

At $24.99 a client, the platform cost is usually the smallest line in the retainer. The real cost is the hour someone spends setting up the campaign and writing the prize logic. If you're charging under $200 a month for a client, this probably isn't worth the overhead either way.

“What happens when we leave”

Export the audience to CSV before you cancel. It's a one-click export, and there's no retention window that holds the list hostage. The games themselves don't come with you — they live here.

“How much work is moving a client over”

Rebuilding the creative and re-pointing the embed. That's it. What takes longer is agreeing the prize thresholds and the opt-in wording with the client's legal contact, which is the same on any platform.

“Who is this wrong for”

Clients with no audience. A game converts traffic you already have; it doesn't create it. If a client gets a few hundred visits a month and no email list, a game will produce a handful of leads and a disappointed review meeting. Fix the traffic first.

Setting up a client, start to finish

  1. Create the workspace

    One per client. Name it, set the brand colours, logo and domain.

  2. Pick a game

    Six to choose from. Match the mechanic to the audience, not to the season.

  3. Set capture and prizes

    Email plus opt-in after the first play, and a prize code at a score threshold if there's a prize.

  4. Publish and send traffic

    Embed, hosted link or QR code. Then point the client's email list and socials at it.

If you haven't picked a mechanic yet, the six branded mini-games covers what each one suits. If you're still comparing vendors, we put the field side by side in Playable vs Adact vs Qualifio vs Brame. And the longer write-up on the agency model is whitelabel gamification for agencies.

Agency questions

Is it genuinely whitelabel, or just a logo swap?

Players never see adgamify. The game carries the client's colours, logo and domain, with no “powered by” strip and no badge. That's the point of the product rather than an add-on tier.

Internally you'll still see our dashboard — the whitelabel applies to what players and clients see, not to your own admin.

Can I bill each client separately?

Yes. Each client workspace carries its own subscription at $24.99, $59.99 or $99.99 a month, so it appears as its own line rather than a pooled seat count.

Most agencies bill it through inside a retainer rather than as a pass-through cost, since the setup time is the larger part of the value.

Is there a limit on how many clients I can run?

No cap on workspaces. The plan you choose applies per client, so a client running one evergreen game sits on Starter while a client with a seasonal calendar sits on Scale.

You can move a client between plans as their campaign load changes.

Who owns the leads — us, the client, or you?

The client's audience belongs to the client, and you can export it to CSV at any time to hand over or push into their email platform. We don't market to it and we don't resell it.

Opt-in state is captured with each record, so the consent trail travels with the export.

Realistically, how long does the first campaign take?

Template to live is about five minutes. Getting the client to sign off on the prize and the opt-in copy is the part that takes a week, and no platform fixes that.

Budget an hour for the first one while you learn the editor, then it's minutes.

Which clients should we not pitch this to?

Any client without an audience to send it to. Games amplify existing traffic and lists — they don't generate them. A client with no email list and thin site traffic will get thin results.

It's also weak for a one-off week-long giveaway, where a plain entry form does the same job with less setup.

Set up your first client workspace

Build it, brand it, publish it. If the client says no, you've lost twenty minutes and nothing else.

No credit card. Starter is $24.99 per client, per month when you publish for a client.