Platform comparison

Playable vs Adact vs Qualifio vs Brame: 5 platforms compared

adgamify editorial team·Updated 11 August 2026·9 min read

Four well-known interactive-marketing platforms, one honest table, and the question most comparison pages dodge: which of them lets an agency run a campaign under a client's brand and bill for it without a sales call.

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5platforms compared
1publishes its prices
$24.99lowest published per-client rate
123×longer engagement than a display ad

Playable, Adact, Qualifio and Brame are interactive-marketing platforms for building branded games and campaigns. They differ mainly in delivery model: Playable targets playable ad creatives, Adact a broad game library, Qualifio enterprise quiz and contest campaigns, Brame drag-and-drop templates. Only adgamify publishes per-client pricing, starting at $24.99 a month.

The short verdict

Best for agencies billing per client: adgamify. It's the only one of the five with a separate workspace, audience and subscription per client, and three published rates — $24.99, $59.99 and $99.99, covering 1, 3 and 20 active campaigns — you can mark up without asking anyone.

Best for paid-media creative: Playable. If the thing you're shipping is an ad unit that runs inside a media buy, that's the job it was built for, and a lead-capture platform is the wrong shape.

Best for large-brand campaign breadth: Qualifio. Quizzes, contests, surveys, data collection, enterprise integrations and an account team. You'll go through procurement, and the price is negotiated rather than listed.

Skip if you have no audience yet. None of these five create traffic. They convert traffic you already have. If nobody is landing on your site or opening your email, fix that first — a game amplifies an audience, it doesn't manufacture one.

The comparison table

Five platforms, judged on the four things that decide the shortlist: what it's for, whether the price is public, how the branding works when you're running it for someone else, and whether a player has any reason to come back.

Platform Built for Published price Whitelabel per client Replay model
adgamifyOur pick Agencies and in-house teams running branded games for lead capture $24.99 / $59.99 / $99.99 per client, per month (1 / 3 / 20 active campaigns) Yes — separate workspace, audience, leaderboard and subscription Score-based arcade loop across 6 games; 5.2–7.4 plays per player
Playable Visual playable-ad creatives for paid media placements Not published Not the model — output is an ad unit One-shot creative
Adact Broad, customisable game library with multi-language campaigns Not published Branding per campaign rather than per-client workspace Mixed — depends on the template chosen
Qualifio Enterprise quizzes, contests, surveys and data collection Quote-based, negotiated per contract Enterprise branding, single negotiated account Mostly one-shot entry mechanics
Brame Drag-and-drop templates across scratch, quiz and spin mechanics Not published Branding per campaign Mostly chance mechanics — one play, one result

Pricing basis: adgamify's figures are per client, per month, billed monthly, every feature included on every plan. Where a vendor does not publish rates on its own site we've written “not published” rather than guess a number — check directly before you budget, since quote-based pricing moves.

Platform by platform

What each one does well, who it suits, and the limitation you'll hit.

adgamify

Replayable branded games with per-client billing built in.

From $24.99 / client / mo

Six arcade games — Tap Rush, Stack, Snake, Glide, Vault and Bricks — that people play more than once, averaging 5.2 to 7.4 plays each. Every play takes a username, an email and an opt-in, feeds a live leaderboard, and can release a prize code at a score threshold. The audience is yours and exports to CSV.

The agency piece is structural, not a feature toggle: each client gets its own workspace, its own audience and its own subscription, so you bill it straight through.

Where it's weaker: six game templates is a deliberately short list. If you need scratch cards, advent calendars and forty format variants, a template-library platform will cover more ground than we do.

Playable

A visual editor for playable ad creatives.

Price not published

Known for building playable units designed to run inside paid media. If your deliverable is a creative that a media buyer drops into a placement, this is a good fit and the comparison mostly ends there.

Where it's weaker: an ad creative isn't an owned campaign. Lead capture and audience ownership aren't the centre of the product, so the data tends to live in campaign reporting rather than in a list you export. Our full Playable alternative guide goes through the switch in detail.

Adact

Breadth and localisation across a large game library.

Price not published

Generally recognised for a wide, customisable library and support for campaigns in many languages, with several embedding options. Strong when you're running variety across a lot of markets.

Where it's weaker: branding is organised per campaign rather than per client, which gets awkward once you're running fifteen accounts. See the head-to-head in Adact vs Playable.

Qualifio

Enterprise interactive campaigns with an account team attached.

Quote-based

An established platform for quizzes, contests, surveys and data collection, used by large brands and media groups. Enterprise integrations and dedicated support are the reason people buy it.

Where it's weaker: onboarding and procurement take time, and the price is negotiated, so two buyers pay different amounts. We wrote up how that works in Qualifio pricing explained.

Brame

A large template library behind a drag-and-drop builder.

Price not published

Covers scratch cards, quizzes and spin-style mechanics with a builder that non-technical marketers can run. Good when you want many formats and don't need players to come back.

Where it's weaker: chance mechanics resolve in one play. There's no score to beat, so there's no second visit. The Brame alternative guide covers the replay difference.

Captello, Spinify, Leadfamly and the rest

Adjacent tools that show up in the same searches.

Varies

Captello leans toward event and trade-show activations. Spinify is employee gamification rather than marketing — it's in your results by keyword accident, not because it competes. Leadfamly and Wisepops sit closer to on-site engagement and popups.

We keep separate write-ups for Captello and Wisepops rather than padding this table with tools that solve a different job.

How we compared them

Worth saying plainly: we make one of these five. That's a bias, and the honest response is to show the criteria rather than hide behind adjectives, so you can disagree with a judgement and still use the table.

  1. Published price. Checked against each vendor's own pricing page. Public rate, or not — this is a fact, not an opinion. Anything quote-based is marked as such.
  2. Whitelabel per client. Not “can you upload a logo”, but: does one client's campaign, audience list and billing stay separate from another's? That's the question an agency is actually asking.
  3. Replay model. Whether the mechanic gives a player a reason to open it twice. A spin resolves once. A score sits on a leaderboard someone else can beat. On our own games, Glide averages 7.4 plays per player, Snake 6.1, and Tap Rush 5.2.
  4. Setup path. Self-serve versus onboarding queue — whether you can go from template to live yourself. On adgamify that takes about 5 minutes, against the 6 to 10 weeks and $30k+ a custom build runs to.

What we deliberately did not score: template counts, integration lists and feature-matrix totals. They're easy to inflate and they don't predict whether a campaign works. We also haven't run competitor platforms side by side in a controlled test, so treat their rows as positioning summaries drawn from public material rather than benchmark results.

How to choose

Four questions about you, not about the software.

Are you billing a client for this?

If yes, per-client separation and a published rate stop being nice-to-haves. You can't mark up a number you have to request. If it's one in-house campaign, this barely matters.

Do you need people to come back?

A launch-week spike is fine for a giveaway. If the campaign runs 90 days, a one-shot mechanic dies inside the first 10 and a score loop doesn't.

Who owns the list afterwards?

Ask where the emails live and how you get them out. If the answer is a dashboard export you have to request, that's a real cost later. Ours exports to CSV whenever you want it.

When does it have to be live?

Enterprise platforms are worth the onboarding when you're buying breadth and support. If the campaign ships this week, an onboarding queue is a dealbreaker regardless of how good the tool is.

Individual alternative guides

This page is the overview. If you've already narrowed to one vendor, the head-to-heads go deeper on migration, pricing and the specific trade-off:

If you're earlier than vendor selection, the no-code gamification guide covers what to look for before you have a shortlist, and branded mini-games walks through the six game formats. Agencies should start at whitelabel games for agencies.

Questions people actually ask

Which platform is better, Adact or Playable?

They solve different problems, so the honest answer is neither by default. Pick Adact if you need a wide game library across several languages and the campaign lives on your own site. Pick Playable if the deliverable is an ad creative running inside a paid media placement.

If what you actually want is a branded game that captures emails and keeps a leaderboard, both are a partial fit — that's the gap adgamify fills.

Which platform is better, Qualifio or Playable?

Qualifio if you're a large brand or media group that needs quizzes, contests and data collection with enterprise support behind it. Playable if you're producing playable ad units for media buys. Qualifio is the broader platform; Playable is the more focused creative tool.

Both are quote-based or unpublished on price, so budget with a sales conversation in the plan.

Who are Playable's competitors?

The names that come up most are Adact, Qualifio, Brame, Leadfamly, Captello and adgamify. They split into three groups: ad-creative tools, enterprise campaign platforms, and whitelabel game platforms.

Which group you want depends on whether you're producing an ad, running an enterprise campaign, or building an owned, replayable game you keep the leads from.

Which of these platforms publishes its pricing?

Of the five here, adgamify is the only one with rates on its own site: $24.99, $59.99 and $99.99 per client, per month, with every feature on every plan. The others are quote-based or unpublished.

That's not a claim that they're more expensive. It means you can't budget or mark up a client cost until you've had a call.

Which one works best for an agency with multiple clients?

The test is whether one client's workspace, audience and invoice stay separate from another's. adgamify is built that way — each client is its own workspace and its own subscription, so you bill it through at a markup.

Enterprise platforms usually give you one negotiated account, which works but gets messy across fifteen clients.

How long does switching actually take?

Moving a campaign is mostly rebuilding the creative and re-pointing the embed. On adgamify, going from a template to a live game takes about 5 minutes; the slow part is agreeing the prize logic and the opt-in copy internally.

Your existing list doesn't move — export it from wherever it is now before you cancel anything.

When is a branded game the wrong call entirely?

When you don't have an audience to send it to. A game converts attention you already have; it doesn't generate the traffic. If your site gets fifty visits a month, spend the budget on getting to five hundred first.

It's also a poor fit for a one-week giveaway where a simple entry form would do the same job with less setup.

Build one and see which column you land in

Pick a game, drop in the client's brand, publish it as an embed, a hosted link or a QR code. About 5 minutes from template to live, and the leads land in your list, not ours.

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