Event lead generation games turn booth and audience traffic into captured emails: attendees scan a QR code, play a branded game, and enter a username, email, and opt-in to compete on a leaderboard. adgamify runs these fully whitelabel with prize codes for on-site rewards, from $24.99/client/month.
Events generate attention but leak leads — badge scans are clunky, paper fishbowls get lost, and a static signup sheet earns few emails. A branded game fixes the capture problem by making it fun: attendees want to play, and the email is the price of entry and the leaderboard.
adgamify is well suited to live events. Publish any of its 6 score-based games — Tap Rush, Stack, Snake, Glide, Vault, and Bricks — as a QR code attendees scan to play on their own phones. Each play captures a username, email, and opt-in, a live leaderboard drives competition on the floor, and prize codes reward top scorers with on-site giveaways.
Here is how to run event lead-gen games. Start free — no credit card.
Setting up a scan-to-play booth game
The event flow is simple and needs no booth hardware beyond a screen and signage:
1. Start free — no credit card and brand a game in the live editor. 2. Set the lead form (username, email, opt-in) and prize-code thresholds for giveaways. 3. Generate a QR code; print it on signage and show the live leaderboard on a booth screen. 4. After the event, export the audience to CSV for follow-up.
Most booths are ready in about an hour. See the trade-show playbook in lead capture game for trade shows.