Comparison

White Label Free-to-Play Games for Marketers and Agencies

Q: Are the games really free for players?

Yes — they are free to play. Your cost is the per client subscription; players pay nothing and exchange an email to play. Start free.

Q: Which games are included?

Six score based games — Tap Rush, Stack, Snake, Glide, Vault, and Bricks — all included on every plan. Play them.

3 min read·Updated July 2026

Quick answer

White label free-to-play games let a brand or agency publish branded games with no vendor logos, free for the audience to play. adgamify ships 6 score-based free-to-play games that are 100% whitelabel, capture emails on play (68% opt-in), and run from $24.99/client/month with per-client workspaces.

White label free-to-play games are exactly what they sound like: games that are free for your audience to play, published entirely under your brand with no third-party logos. For marketers and agencies, they are a lightweight way to turn attention into leads — the game is the hook, and the email is the natural exchange.

adgamify is built for this. It ships 6 score-based free-to-play games — Tap Rush, Stack, Snake, Glide, Vault, and Bricks — that are 100% whitelabel, capture a username, email, and opt-in on play, and reward high scores with prize codes. Agencies run a separate workspace per client.

Here is how to use them. Start free — no credit card.

What "white label free-to-play" means for marketing

Two properties do the work:

Free-to-play — no paywall, so the barrier to the first play is zero and volume is high. The value exchange is the email, not money.
White label — players see only your brand (or your client's), which protects brand equity and, for agencies, keeps the vendor invisible.

Together they make the game feel like a native brand experience rather than a third-party widget. See the brand-awareness angle in branded mini games for brand awareness.

Turning free plays into leads

Free-to-play only pays off if it captures something. adgamify gates play behind a username, email, and opt-in, so every play is a potential lead — 68% leave an email. Score-based mechanics keep players coming back (5.2 replays), and prize codes at score thresholds give a concrete reason to submit a real address. Export the audience to CSV anytime.

Turn this into a live campaign in about an hour

Pick a branded game, customize it, publish. Free to build — you only pay when you go live.

Start building free See pricing

Pricing

All 6 free-to-play games are on every plan, fully whitelabel:

Starter — $24.99/client/month: 1 active campaign.
Growth — $59.99/client/month: 3 active campaigns.
Scale — $99.99/client/month: 20 active campaigns.

See gamified marketing platform pricing or play the templates.

Frequently asked questions

Are the games really free for players?

Yes — they are free-to-play. Your cost is the per-client subscription; players pay nothing and exchange an email to play. Start free.

Will players see any adgamify branding?

No. The games are 100% whitelabel, so only your brand (or your client's) appears. See white-label marketing games for agencies.

Which games are included?

Six score-based games — Tap Rush, Stack, Snake, Glide, Vault, and Bricks — all included on every plan. Play them.

Can agencies white-label per client?

Yes. Each client gets a separate workspace, audience, leaderboard, branding, and subscription you can bill straight through.

Ready to earn replays instead of renting attention?

Start a branded game free — capture emails, fill a leaderboard, and export your audience anytime.