Comparison

White Label Marketing Games for Agencies

4 min read·Updated July 2026
Quick answer

White label marketing games let agencies build branded games clients present as their own. adgamify makes each game 100% whitelabel with a separate workspace, audience, leaderboard, branding, and subscription per client — so every client is independently billable, starting at $24.99/mo.

Marketing games are a high-margin service line for agencies — visual, results-driven, and something clients cannot easily build themselves. But only if they are truly white label. The moment a vendor's name shows up in the player experience, it stops being *your* deliverable.

This page is about running white label marketing games as an agency product: how the whitelabeling works, how the per-client structure keeps billing clean, and how fast you can turn a build around.

It is the practical companion to our whitelabel gamification platform for agencies overview.

Why white label is non-negotiable for agencies

When you sell a marketing game to a client, they are paying for a branded experience they can put their name on. White label protects that in three ways:

  • Player trust — the game, lead form, and hosted page carry only the client's brand, so players engage with a coherent experience. adgamify is 100% whitelabel; players never see adgamify.
  • Your positioning — the client sees a custom deliverable, not a rebranded third-party widget, which supports your fees.
  • Clean data — leads come in under the client's brand and export to CSV as the client's asset.

Half-whitelabel — where the vendor's logo peeks through on a loading screen or a hosted URL — undermines all three. Insist on a fully hidden vendor, which is what adgamify delivers end to end, including custom-branded login screens via Clerk.

How adgamify structures agency accounts

adgamify is built for running many clients cleanly. Each client gets:

  • A separate workspace — campaigns and settings isolated per client.
  • A separate audience and leaderboard — no cross-contamination of player data.
  • Separate branding — colors, logo, and copy configured per client in the editor.
  • A separate subscription — so each client is independently billable and you control the markup.

Within every workspace you have the same six game templates (Tap Rush, Stack, Snake, Glide, Vault, Bricks), the same no-code live editor with a playable phone preview, and the same publishing options — one-line embed, hosted link, or QR code. It is a factory for branded games: consistent process, isolated clients. See the agency structure in detail or start building free.

Packaging games as a service

White label games slot into repeatable, sellable packages:

Each package is a build fee plus the monthly subscription (your cost) marked up. Because builds take about an hour, your delivery cost is low and repeatable. For campaign angles to pitch, see best gamified marketing campaign examples.

Turn this into a live campaign in about an hour

Pick a branded game, customize it, publish. Free to build — you only pay when you go live.

Start building freeSee pricing

The margin math

The commercial appeal is the spread between adgamify's per-client cost and what the market pays for a custom-feeling branded game.

Your cost floor per client:

  • Starter — $24.99/mo (1 campaign).
  • Growth — $59.99/mo (3 campaigns).
  • Scale — $99.99/mo (20 campaigns).

Against that, you can charge a one-time build/branding fee, a monthly management fee, and per-campaign creation fees — all while the platform cost stays fixed and low. Because each client is a separate subscription, the accounting is clean: one line per client. And because the build is no-code and fast, one person can profitably manage a full roster. Compare against building games in-house in custom game dev vs no-code, or find the floor with the cheapest whitelabel gamification tool guide.

Getting started as an agency

Start with a branded demo under your own agency name — free until you publish — so you have something to show prospects. Then onboard clients into their own workspaces.

Per-client loop:

  • Create the workspace, apply client branding.
  • Build a game from a template.
  • Set prizes, reward codes, and the lead form.
  • Publish via embed, hosted link, or QR.
  • Export leads to CSV for the client.
  • Bill on the client's own subscription.

No developer, no design bottleneck, and each client fully isolated and billable. Start building free to create your first client workspace, or see pricing to model the margins.

Frequently asked questions

Will my clients or their players see adgamify?

No. adgamify is 100% whitelabel. The game, lead form, hosted page, and even login screens carry only the client's brand. Players never see adgamify.

Can I bill each client on their own plan?

Yes. Each client has a separate subscription (Starter $24.99, Growth $59.99, or Scale $99.99 per month) plus a separate workspace, audience, leaderboard, and branding — so every client is independently billable.

How do I make margin on this?

Charge a build/branding fee, a monthly management fee, and per-campaign fees on top of the fixed per-client subscription. Fast ~1hr no-code builds keep delivery cost low. See cheapest whitelabel gamification tool.

What can I sell to clients?

Always-on lead games, campaign games, event/QR packages, giveaways, and ecommerce promotions — all branded as the client's own, each in an isolated workspace.

Do I need developers?

No. Everything is no-code: brand a template in the editor and publish via embed, link, or QR. One strategist can run a full client roster. Start building free.

Ready to earn replays instead of renting attention?

Start a branded game free — capture emails, fill a leaderboard, and export your audience anytime.

Start building freeSee pricing

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